ANOMALY LAUNCH PARTY: DECEMBER 16TH, 2015
Looking back at our launch in December, we feel we’ve come a long way since then. We were joined by our friends, loved ones, media and the fashion frat for a fun evening of music, drinks and the launch of our very first collection of minimal, everyday essentials. Hosted by our lovely friends at The Brewhouse, a youth focused creative/advertising agency in Shahpur Jat, we invited folks to get a first look at our newly launched Autumn/Winter’15 collection.
Take a look at what they do – http://www.thebrewhouse.in/
Having launched online, we decided to create a carefully curated pop-up space so that customers and newcomers could come in and shop our entire range of women’s clothing, crafted in cottons, silks and linens in classic colours like navy, black, burgundy and umber. Easy silhouettes, finishing details and modern tailoring defined our debut collection, displayed in a minimally designed room for the occasion. Born out of a commitment to dress women and men (menswear coming soon!) in high quality, design-driven, affordable every day and work wear clothing, we wanted to invite our friends and customers to connect with our design philosophy and brand ethos.
Some of our favorite moments at the party – sipping on sangria with an old high school art teacher, catching up with friends and media who came out to support us, dressed impeccably in their favorite ANOMALY pieces. Meeting new customers at the party was loads of fun!
A big thanks to The Brewhouse + Beam and Words for making this event happen, our lovely team and supporters who braved the cold and came out to party with us.
Photo courtesy – Tenzin Laghlayal (@tenlhagyal)